Does this sound like you?
Most new enquiries come through referrals.
You depend heavily on word of mouth and referrals, and there is little else helping new people find or understand you.
You post when time allows.
Your content appears in bursts, without a plan connecting each content to your business goals.
You’re unsure what to say or share.
You have plenty of knowledge and years of experience, but no clear picture of how to turn it into content that gets attention and respect.
You are stuck.
You’ve tried social media before, and all you got was pretty graphics. You didn’t stand out from the crowd, you didn’t get anything from it beyond analytics.
You are tired.
Tired of seeing unqualified “influencers” come online to talk about things in the medical field they clearly know nothing about.
Tired of seeing “content creators” argue with you in the comments about something you do every day, simply because they have people’s attention, and you find yourself commenting, “I AM A DOCTOR.”
Tired of having to learn a new tool or skill just to stay relevant in today’s world, after spending years and a whole lot of money to develop one of the most essential skills on earth!
WHO THIS IS FOR
For medical founders who are ready to be more intentional about their reputation.
This service is designed for medical founders and physician entrepreneurs across specialties and business models.
This is likely a good fit if you:
- Have an established practice, business or commercial venture.
- Want to communicate your expertise more clearly.
- See your personal brand as part of your wider business strategy.
- Want a more consistent and strategic online presence.
- Have the budget to invest in professional support.
- Are willing to contribute your knowledge, ideas, input and approvals.
It may not be right if you want:
Nice posts only.
Instant follower growth or virality.
Guaranteed patient numbers.
A completely hands-off process that needs no founder input.
That is not a judgement. This engagement is built on collaboration, and a clear view of fit at the start benefits both of us.
About me
FOUNDER AT MIRIAM STARK
Miriam
Eghenlen-Stark
If you watched the video, you already know a little about me. But if you want to know more, here’s some of the work I’ve done over the last few years.
- Led and marketed a Vision Therapy department as its first VT manager.
- Built a five-person in-house media team, including a seasoned medical copywriter who has written medical copies for leading pharmaceutical companies in the US & UK.
- Created the strategy and managed a therapist’s social media for four years, repurposing just three podcast episodes across three platforms. After the first six months, she was receiving one new booked consultation a week, including while she was on maternity leave. No Ads!
WHAT ABOUT THE SERVICE?
What this engagement includes:
01
Strategic Positioning & Personal Brand Development (includes: Personal brand audit, Brand positioning, Audience research, Messaging development, Your V.A.T framework, Platform strategy, Personal brand kit -if unavailable )
02
Content strategy and production planning (includes: 12–16 content assets, short-form video content, written content, carousels and visual posts, content calendar)
03
Content creation and editing, using your supplied knowledge, input and footage
04
Social media management across Instagram, LinkedIn and Facebook
05
Profile and conversion-path optimisation
06
Advertising Campaign Setup & Management
07
Monthly performance reviews and ongoing optimisation. (Indicators: Reach among your intended audience, profile visits and audience growth, meaningful engagement, website visits and enquiries, where tracking is available.)
Working content scope: approximately 12-16 content assets per month, adapted across each platform.
Additional platforms can be discussed on the call. The aim is to build your brand authority where it matters most for your goals.
Feedback from clients
and responses they get while building their brands
What the analytics look like
These metrics are 100% organic. We prioritize intentional positioning over short-lived hype, but viral reach frequently follows.
HOW TO GET STARTED
What is your investment?
MEDICAL FOUNDER PERSONAL BRAND SERVICE
$3,000
per month
Three-month commitment · $9,000 total
ONLY 3 OPEN SLOTS
We don’t play a numbers game. Our goal is to work closely with only 3 founders who are ready to make 2027 a very profitable year. Once these slots are filled, this service offering closes to ensure complete focus on our active clients.
Note on Advertising: Running ads is completely optional. Any ad spend is paid directly by you to the platform, but our Ads management comes at zero extra cost to you.
This medical founder personal brand service is designed for medical professionals who want their personal brand to function as a real business asset, but do not have the time to become full-time content creators or chase algorithms.
How long will it take to activate my personal brand?
6 weeks to activate.
6 more to refine.
A lifetime of legacy.
WEEKS 1-2
Positioning and direction
We review your current online presence.
Clarify positioning, messaging, audience and business objectives.
Establish content pillars and platform priorities.
Set relevant starting metrics.
WEEKS 3-4
Content and conversion system
Develop the content strategy and production plan.
Establish founder-led storytelling and authority content.
Optimise relevant profiles and conversion paths.
Prepare your campaign strategy and creative direction (If Ads is included).
WEEKS 5-6
Activation
Begin publishing the new content direction.
Activate the agreed campaign after approvals and required tracking checks.
Review early audience response and relevant enquiry signals.
Refine the approach based on initial findings.
WEEKS 7-12
Ongoing execution and optimisation
Continue content production and publishing.
Review the agreed campaign and relevant performance metrics.
Refine the content and messaging.
Review progress against the goals set at the beginning.
For practice owners
Goals may include relevant patient enquiries, consultation bookings and brand reputation building.
For other physician entrepreneurs
Goals may include business/personal-client acquisition, professional authority, speaking opportunities, partnerships and other opportunities.
No specific number of leads, patients, consultations, revenue, followers or speaking opportunities is guaranteed.
No. The focus is on positioning, relevant visibility, credibility and business goals rather than follower count alone.
No. But, this service is designed for medical founders and physician entrepreneurs across different specialties and business models. My background is in the medical field and I designed this specially to help medical founders build their personal brands.
That is part of the strategy process. I help identify the experiences, ideas, stories and your unique perspectives that can form the foundation of branded content.
Yes. This engagement includes strategy, content creation and editing, publishing, and social media management across Instagram, LinkedIn and Facebook. Additional platforms can be discussed on your call.
The process is designed to fit around the demands of running a business as a medical expert. Your input, feedback and approvals remain important. The precise time commitment depends on how much time you can give. The minimum requirement is 2hours in a week or 1day (7-8hours) in a whole month.
Some improvements, such as clearer positioning and a more cohesive online presence, can be implemented early. Building recognition, trust and a consistent flow of relevant opportunities takes time and depends on multiple factors. Progress is assessed against the goals you set and we'll tell you what your realistic timeline is based on your goals on the call. So come ready to share what you want to achieve.
The engagement is $3,000 per month for three months, totalling $9,000 - paid upfront monthly. Advertising spend is separate and paid to the platform by the client.
No. The service is designed to strengthen your positioning, online presence and conversion path. Actual business outcomes depend on the offer, market, audience response, follow-up, operational capacity and other factors beyond social media alone.
Book a strategy call using the button on this page. We’ll discuss your business, your goals, and whether the service is a good fit.
Running ads is entirely optional for this project. Everything we build is structured to pull in organic results first.
Paid ads are simply an accelerator—a way to scale up what we already see working organically once you’re ready to speed things up.
The best part? If you ever decide to turn them on, our team already has an in-house creative strategist and media buyer, so we manage your ads at no additional cost.
Miriam Stark is an independent contractor with a specialized team experienced in health and wellness marketing. Any client results or metrics referenced on this site are illustrative and do not guarantee specific outcomes—including income, business growth, lead generation, or follower count. Individual success and speed of results are directly tied to your timely execution and active participation in implementing the strategy.
Miriam Stark
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